Monday, 17 October 2011

Preliminary task - Target audience profile.

School social is a new school magazine for students between the ages of 16 and 18. The people who will read this magazine will be attending 6th form, and in addition to this School social will be a free magazine.
The magazine is aimed at both; male and female in full time education and may have part time employment, or searching for part time employment.
The hobbies of my target audience will vary from many different activities such as: Socializing (making friends, hanging out, going to places), music (making music) and listening to it, fashion and fashion interests, driving (tips on learning to drive), cinema and films (latest releases and best films out) and sports such as football, rugby, cricket etc...
The person who reads this magazine will have a fun, and outgoing personality and will be a very interesting person. They will be clever and determined to achieve high in school. They know how to have a good time outside of school and they aspire to be successful in life, and in school. Their social life is good and busy and are keen to fit in, but they may be finding it hard to balance both education life with a social life. The magazines purpose is to help students be able to balance their lives, and teach them how to balance school and social life together.
The target audience will have high values, they will have or seek self confidence and pride in themselves, friends and family are their highest value. As well as this, they value their education and want to take everything they can out of it, so, their attitude to learning is very high but at the same time their attitude to a good social life is high and do not want the two to conflict with each other, for the near future they wish to pass their exams with high grades, but maintain 'chilled' and still have friends after it.
The main needs of the person who reads School Social will be to achieve high in life, simply just do as well as they can and put their full potential into everything. They need to be 'un-stressed' and they need to know the best study tips in order to reach their full potential. When reading this they expect to gain information on how to study well, how to pass an exam, how to stay chilled out through hard times of the 6th form year. In addition to this, they will want to hear about the latest gossip, school news and sport news. They will also be keen on reading other peoples story on 6th form life and will take advantage of the magazine to apply it to their daily lives in order to be happy, and ready for anything that comes their way.

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